Archive note: this interview was published in April 2023. The Evryy and La Kogiteuse products featured at the time are no longer listed in the Signé Local store. The former purchase links have been removed, but the portrait is kept to document the founder's approach.
Evryy offered tools designed to encourage introspection and conversations between loved ones. In this archive interview, Kim Morissette explains how her personal experience led to the creation of the Ambition Journal, and then of a game focused on human connection.

Creating a tool from her own experience
After studying business management and working in various jobs, Kim became a mother in her early twenties. She explains that this period, along with major personal changes, led her to reflect on her routines, her goals and the place she gave to her own well-being.
The Ambition Journal was first designed for her personal use. She then shared a digital version with her community to gather feedback from people living different realities. This interest led to the printing and sale of the tool.

From introspection to conversation
Evryy then expanded this approach with a question game designed to spark conversations between players. The goal expressed in the interview was to create moments where everyone could talk about their experience and get to know others better.
Mutual support as an entrepreneurial lesson
Kim noted that for a long time she tried to learn and do everything herself. Over time, she discovered the value of working with graphic designers, strategists and other professionals, both to improve projects and to lighten the workload.


Projects expressed in 2023
At the time of the conversation, the founder wanted to develop different versions of the game adapted to various stages or realities of life. These projects are presented here in their historical context and are not an indication of current availability.

This portrait is kept as a record of Kim Morissette's journey and of the creation of tools designed to support personal reflection and conversations between loved ones.



















Leave a comment
This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.